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Scope of work

Strategy and Budgeting

We start by building a clear, focused strategy — what to do, where to do it, and how to spend your budget where it actually drives results.

Tracking and Data

With cookies disappearing and privacy rules tightening, you need tracking that captures every action that matters. I’ll make sure nothing slips through the cracks.

Ad account and campaign setup

I’ll pick the right mix of channels and build campaigns that are structured to perform from day one — no wasted spend, no guesswork.

Messaging and customer journey

From ad copy to landing pages, I align your message with what your customers care about, and guide them through a journey that converts.

Execution and Optimisation

I handle the setup, launch, and daily management — testing, tweaking, and improving based on what the data says, not gut feelings.

Reporting and clarity

You’ll get clean, visual reporting that shows exactly what’s working, what’s not, and what to do next — no fluff, just insights that drive action.

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"This theme lets our marketers maintain our website without a developer."

A photo of Shaun Benson, Marketing Manager, Agriflora
Marie Benson

Marketing Manager, Agriflora Inc.